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'Bajrangi Bhaijaan' Is A Breakout Box Office Hit

Hot on the heels of the smash debut of the Telugu epic Baahubali: The Beginning, Bollywood has responded in kind with its own blockbuster opening: the tearjerker drama Bajrangi Bhaijaan. Produced by Rockline Venkatesh (Lingaa, Power) and Salman Khan through his Salman Khan Productions banner, the new film collected an estimated 102.6 crore/ US$16.2 million during its first 3 days of release in India. Khan, who also stars in the film, must have worried how his May conviction and sentencing to 5 years in prison for a 2002 hit-and-run homicide might have dampened the prospects for his movie. But like India’s courts, the country’s moviegoing audience gave the megastar a stay of appeal, supporting Bajrangi Bhaijaan with the biggest opening weekend ever for Khan, and the 3rd biggest in Indian box office history.  
Directed by Kabir Khan (Ek Tha Tiger), the film also stars Kareena Kapoor Khan, Nawazuddin Siddiqui and child actress Harshaali Malhotra. The latter, a 7 year-old in her film debut, has received excellent notices for her performance as a mute Pakistani girl who bonds with Khan’s character Bajrangi during their long journey across India to bring her back home. Bollywood superstar Aamir Khan singled her out in his praise for the film with the effusive tweet: ”That little girl is too too good! Just steals your heart!” Khan clearly was attempting to steal hearts too, or at least to take a shot at redemption by proxy for his crimes, by playing a lovable do-gooder who rescues the little girl played by Malhotra from being lost and alone and very far away from home.


Bajrangi Bhaijaan was released on Eid a-Fitr, the religious Muslim holiday that marks the end of the Ramadan fast and that has become a traditional release date for movies starring Khan. It opened strong right from the start, and earned nearly $6 million (36.5 crore) on Saturday, besting Salman Khan’s prior single-day record gross of $4.3 million (27.25 crore) for the 2012 film Ek Tha Tiger. The film released day-and-date in about 50 countries worldwide, taking in an estimated 180,000 pounds on its first day in the UK, A$125,000 in Australia, and NZ$55,000 in New Zealand. Although it didn’t match Baahubali’s spectacular (for a U.S. release of an Indian film) $3.6 million, $15,000 per screen opening weekend in the U.S., it did take in enough to rank 9th for the weekend with an impressive $10,000 per screen and $2.6 million cumulative 3-day tally. 

Source - Forbes

Mahabubur Rahaman

Interested in eCommerce, Marketing, Social Engineering, Serial Entrepreneur, UX, Music, Blog. Writer at @Techinasia @Medium and http://wjarman.com

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